Hi! I’m Patrick, and I craft strategic marketing & magnetic content that
generates truly impressive results.
When I started marketing 8+ years ago, I was hungry to learn – I devoured every book, marketing course, and guide I could get my hands on. I worked on marketing campaigns, built three blogs from nothing to 100,000+ monthly views in two small niches, earned millions for a small SaaS business, and was promoted to Director of Marketing.
Marketing strategy and writing are my two greatest passions, and I love making great brands shine.
Whether you need to generate more demand for your newest product, build your authority, or catch the eyes of millions, I will help you plan and craft content and copy that will make your business thrive.
What Can I Create for You?
- Outstanding Product Copy that generates qualified leads and converts them into life-long clients…
- Expertly-crafted SEO-Driven Content that outranks your competitors and pushes your business to the top…
- Go-to-Market Product Strategy and Calendars for ads, print media, blogs, email, social, and video that sparks immediate action from your audience at any stage of the funnel.
Want to schedule an interview with me?
Phone: (512) 507-7916
Demand Generation Manager and Campaign Specialist | Digital Marketing Agency
- Built the Go-to-Market strategy for new service offerings, boosting new clients by 3x in 6 months.
- Planned all content for a B2B marketing agency, including customer-facing assets to increase CLV, resulting in a 286.1% lift to organic traffic, .
- Wrote, edited and designed email campaigns, product pages, blogs, social media, and video outlines.
- Built and executed ABM campaigns targeting specific clients via email, digital ads (including Google Ads and Meta ads) and personalized video content.
Blog Content – researched, wrote, and edited content and designed graphics. Example: How to Sell More Fall Cleanups with Ads
YouTube Content – wrote outline and designed thumbnail graphics Example: How to Build a $1 Million Lawn Business
Email Newsletter – wrote copy and designed in Canva/MailChimp. Example below.
Ebook & Landing Page – wrote content and created design for Ebook in Canva: The Ultimate Marketing Checklist for Landscaping
Sales Copy – wrote copy for all sales and service pages. Example: Why Hyper-Local?
Product Marketing, Content, and Demand Generation | B2B SaaS, Finance, Tech, and Healthcare
- Wrote all copy for a full rebrand campaign for an Automotive SaaS business, including writing product pages, email campaigns, and web copy; resulting in dramatically increased traffic, lead generation, and new logos.
- Developed copy and product marketing content for SaaS and FinTech, including product pages, email campaigns, and a press releases.
- Performed technical and content SEO audits, offering numerous front- and back-end recommendations and on-page conversion optimization updates during the design phase.
Sales Pages – wrote copy for Home page and Product pages. Offered technical and content SEO recommendations.
Editing and SEO for SaaS – Example: Employee Experience vs. Customer Experience
Editing and SEO for a Venture Capital Firm – Example: Buy Now Pay Later (BNPL) for Businesses
Educational Presentation for Healthcare – Example: PPTX: What is Teledentistry? – Module 1
Product Marketing Director and Content Manager | B2B SaaS
- Led a team of marketers and contractors to build multi-channel marketing campaigns targeted at optimal buyer personas, exceeding all YoY growth goals in a PE-owned B2B SaaS business.
- Executed marketing strategies across multiple content channels, email and nurture campaigns, webinars, and trade shows.
- Managed website optimization efforts (including A/B and multivariate tests) to boost conversion rates by 190%, year-over-year.
- Grew blog traffic from less than 6,000 views a month to over 200,000 using SEO best practices.
- Created full-funnel content strategies and marketing campaigns for major product launches and live events.
- Earned a 31% open rate across all email campaigns, and a strong CTR of 4.5% through A/B testing.
- Architected numerous lead campaigns, both inbound and outbound, to meet and exceed monthly Marketing Qualified Lead generation goals set at the executive level.
- Implemented full-funnel analytics with Google Analytics, HubSpot, and Salesforce, and reported weekly Marketing KPIs to all stakeholders.
- Built product launch campaigns and generated excitement and sales / software upgrades for each new product release. Campaigns included persona segmentation, email automations, webinars & videos, blogs, landing pages, and digital ads.
Social Media Content – planned and oversaw creation of all Social Media content from 2015-2020.
Blog Content – Planned, Wrote, and Edited most content, including a #1 ranking Pillar post which earned 4000 views/month alone:
Lead Generation – Planned and edited all lead generation assets, including a Social Media Template Pack which earned ~200 MQLs/month:
More Writing Samples: Content, Copy, and SEO
Engagement Newsletter with 32% opens and 4.5% CTR
Designed in Canva and built in MailChimp.
Lead Generation Content for B2B SaaS
Financial Tech Content for Writers
Sales Copy for SaaS
Ready to Schedule an Interview?
Phone: (512) 507-7916