Hi! I’m Patrick, and I craft marketing strategies & magnetic content that

generate truly impressive results.

When I started marketing 8+ years ago, I was hungry to learn – I devoured every book, marketing course, and guide I could get my hands on. I worked on marketing campaigns, built three blogs from nothing to 100,000+ monthly views in two small niches, earned millions for a small SaaS business, and was promoted to Director of Marketing.

Marketing strategy and writing are my two greatest passions, and I love making great brands shine.

Whether you need to generate more demand for your newest product, build your authority, or catch the eyes of millions, I will help you plan and craft content and copy that will make your business thrive.

What Can I Create for You?

Outstanding Copy that generates qualified leads and converts them into life-long clients…
Expertly-crafted SEO-Driven Content that outranks your competitors and pushes your business to the top…
Content Strategy and Calendars for blogs, email, social, and video that sparks immediate action from your audience at any stage of the funnel.

Contact Info

Want to schedule an interview with me?

Email: phoff9001@gmail.com

Phone: (512) 507-7916

Marketing Portfolio

Marketing Writer, SEO, and Content Strategist | Digital Marketing Agency

Crafted the marketing strategy, calendar, and content for a B2B marketing agency, including email campaigns, product pages, blogs, social media, and video outlines, resulting in a 286.1% lift to organic traffic and 3x new clients.
Wrote high-converting copy for clients, including digital ads, case studies, email and nurture campaigns.
Built marketing strategies (inbound and outbound) and key pages for primary services, increasing brand awareness and sales-qualified lead generation.
Performed in-depth SEO and website audits, leading to increased rankings for local and national service brands.

Examples

Blog Content – researched, wrote, and edited content and designed graphics. Example: How to Sell More Fall Cleanups with Ads

YouTube Content – wrote outline and designed thumbnail graphics Example: How to Build a $1 Million Lawn Business

Email Newsletter – wrote copy and designed in Canva/MailChimp. Example below.

Ebook & Landing Page – wrote content and created design for Ebook in Canva: The Ultimate Marketing Checklist for Landscaping

Sales Copy – wrote copy for all sales and service pages. Example: Why Hyper-Local?

Content Strategy, Marketing Writer, and SEO | Freelance – SaaS, Finance, Tech, and Healthcare

Wrote all copy for a full rebrand campaign for an Automotive SaaS business, including writing product pages, email campaigns, and web copy; resulting in dramatically increased traffic, lead generation, and new logos.
Performed technical and content SEO audits, offering numerous front- and back-end recommendations and on-page conversion optimization updates during the design phase.

Examples

Sales Pages – wrote copy for Home page and Product pages. Offered technical and content SEO recommendations.

Editing and SEO for SaaS – Example: Employee Experience vs. Customer Experience

Editing and SEO for a Venture Capital Firm – Example: Buy Now Pay Later (BNPL) for Businesses

Educational Presentation for Healthcare – Example: PPTX: What is Teledentistry? – Module 1

Marketing Director and Content Manager | B2B SaaS

Led a team of marketers and contractors to build multi-channel marketing campaigns targeted at optimal buyer personas, exceeding all YoY growth goals in a PE-owned B2B SaaS business.
Executed marketing strategies across multiple content channels, email and nurture campaigns, webinars, and trade shows.
Managed website optimization efforts (including A/B and multivariate tests) to boost conversion rates by 190%, year-over-year.
Grew blog traffic from less than 6,000 views a month to over 200,000 using SEO best practices.
Created full-funnel content strategies and marketing campaigns for major product launches and live events.
Earned a 31% open rate across all email campaigns, and a strong CTR of 4.5% through A/B testing.
Architected numerous lead campaigns, both inbound and outbound, to meet and exceed monthly Marketing Qualified Lead generation goals set at the executive level.
Implemented full-funnel analytics with Google Analytics, HubSpot, and Salesforce, and reported weekly Marketing KPIs to all stakeholders.
Built product launch campaigns and generated excitement and sales / software upgrades for each new product release. Campaigns included persona segmentation, email automations, webinars & videos, blogs, landing pages, and digital ads.